Unless you’ve been stuck on a desert island with no access to the internet, television or phone, you would have heard about the ALS ice bucket challenge and most likely partaken in it as well.
The #alsicebucketchallenge, like the #nomakeupselfie has gone viral in the last few weeks. People from all over the world (including ex President George Bush, Oprah Winfrey, Will Smith and most of my friends) have partaken in the challenge of pouring a bucket of ice water over their heads and then posting the video to Facebook and other social media channels.
The challenge started by asking people to pour ice water over themselves OR forfeit and donate but instead we have everyone shivering AND donating!! It’s fun, it’s creative, it’s downright effective.
So what is ALS? Until recently I wouldn’t have been able to answer that question. Today I can. Als is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons travel from our brains, down our spinal cord and to every muscle in our body. When these neurons don’t travel, our muscles start giving way which affects our speech, movement, swallowing and breathing. This video explains it better.
Like with most viral social media challenges, you have the naysayers. People complaining its a waste of water, saying there are children in Africa who don’t have any water, etc. I would like to ask those people…have you ever had a bubble bath? Do you enjoy going to water parks? Have you ever bought something you don’t need? Do you always finish what’s on your plate? Left the tap on while brushing your teeth?
I understand people opting to donate and not take the challenge and that’s great too. But for the sceptics, here’s a figure for you to digest: In the last month, the ALS association in the United States has raised $94.3 million!!
And just incase that hasn’t convinced you, here’s one more video.
What’s your take on the Ice Bucket Challenge?